Betting research, explained plainly.
Research is where FVB writes about the ideas behind the platform: how sportsbook pricing works, how to read fair value and expected value, market insights worth knowing, and how we think about betting as a research problem rather than a pick to sell.
Recent articles
What are fair odds?
The price a sportsbook offers is never a clean read of probability. Here's what "fair odds" actually means and where the number comes from.
Aug 2026
EducationWhy line shopping matters
The same bet rarely costs the same at every sportsbook. Why that gap exists, and why comparing prices is one of the simplest habits any bettor can build.
Aug 2026
FVB PerspectiveWhy price matters more than picks
A pick tells you what to bet. It doesn't tell you whether the price is any good. Here's why we build for the second question instead of the first.
Aug 2026
Product ResearchHow to use the Fair Value Model
A walkthrough of the filters, the fair odds and EV% columns, and a simple routine for scanning the market before you bet.
Aug 2026
What we write about.
The concepts
Fair odds, sportsbook vig, expected value, Kelly sizing, arbitrage, and market consensus, explained without jargon. See also How It Works for the concepts behind every tool on the platform.
What the market is doing
Notable sportsbook pricing gaps, consensus movement, and analytical observations from the markets we track.
MLB, NFL, and CFB
Market research specific to the sports currently live on the platform.
Getting the most from FVB
Practical walkthroughs of the Fair Value Model, sportsbook comparison, matchup research, and prop research.
How we think about betting
Why we build for price and research instead of picks, and what that means for how you should use the platform.
More topics coming
Research grows alongside the platform. New articles are added as sports, tools, and markets expand.
Want the tools behind the research?
See how each part of the platform works, then put it to use on today's slate.